Introduction
#TheSmallThingsMatter is a grassroots campaign targeting citizens and stakeholders within communities and industries across South Africa.
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Using The Water Dancers film, our campaign engages key agents to deliver ideas for innovative conservation practices that serve both economic and environmental goals.
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Following the critical success of the film, our campaign brings citizens, conservationsts, and industry leaders together with a multipronged impact strategy.
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Our campaign is defined by 3 explicit goals, driven by the film's core messages, each pushing the campaign toward our vision of making biodiversity conservation central to economic development.
Impact Goals
Three explicit goals mandate the direction of our campaign, each goal propelled by a core theme from the film. Hover over each letter to learn more.
B
Educate the public on the importance of vulnerable and endangered insects.
Beauty
U
Apply integrated conservation models to agriculture, viticulture, forestry, and urban planning.
Unity
G
Reduce the population of alien invasive species within biodiversity hotspots.
Growth
Strategy
Take a detailed look at the strategic proposal behind our campaign, from the film to the impact. Click an icon below to skip forward.
The Film
Themes
Goals
Partners
Audience
Resources
Impact
The Film
Golden Horn Award-winning 25-minute environmental documentary • Screened in over 19 countries • Académie des César invitee • Goethe-Institut Africa selection
Themes
Three distinctive themes emerge from the film and set the vision for our campaign, forming the acronym, "BUG."
B
Beauty in biodiversity
U
Uniting conservation and industry
G
Growing healthy ecosystems
Goals
Inspired by the film's themes, these goals mandate the direction of our campaign.
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Educate the public on the importance of vulnerable and endangered insects.
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Apply integrated conservation models to industry and urban planning.
Reduce the population of alien invasive plant species within biodiversity hotspots.
Audiences
Three demographic segments constitute the target audience for our campaign. Partnerships are integral to enabling engagement with these audiences.
Grassroots Communities
Thought
Leaders
Decision
Makers
Partners
The keystone of the campaign, partners support our goals through their existing networks and infrastructure. They help to inspire ideas, form new communities, and change how civilians and industry treat the natural environment.
Educational
Institutions
NGOs &
Non-profits
Influencers &
Leaders
National
Ministries
Resources
Resources designed to spark ideas among audiences and guide meaningful discussions around the film and its messages.
Info Pack
Q&As • Panels
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Activities
Questionnaires
Impact Outcomes
Change Minds
A greater appreciation for insects' role in the world and wider-spread knowledge of vulnerable and endangered insects in South Africa and the world.
Build Communities
An increase in the formation of - and meetings between - informal and registered partnerships or coalitions involving civilians, industry representatives, and conservationists.
Structural Change
Legitimate plans from forestry, agriculture, and municipalities to integrate socially-conscious conservation models into production landscapes and urban planning; the reduction of alien invasive plant species within biodiversity hotspots.